Digital Transformation vs Singing

Really interesting talk by @lindzeiy at work today. Digital transformation. What does it even mean? What it doesn't mean is that you should get preoccupied by 'digital', i.e. the medium. A builder shouldn't be preoccupied by his hammer. It's not ultimately about the hammer, and never will be. 

I often use the carpenter analogy for my musical life. I want to have an instrument that is useful -- that is functional. Where I can make a chair or a table. Where it can be ornate or not. Where I can sing Howells or Hip Hop. I guess this means I'm not an artist. 

Where does 'medium' stop and 'voice' start? Aren't they intertwined? What do you think?